Toothpaste tablets.
A different
daily ritual.
Meet DOTS: toothpaste tablets in India, rethinking a familiar daily ritual. A compact, pre-portioned format designed with care, clarity and thoughtful formulation.
THINGS
MATTER ✳
Not another tube.
A different way to brush.
Some everyday things deserve a second look. DOTS explores a simple idea: what if toothpaste came in a compact, pre-portioned tablet? A different format for a familiar part of your day, designed with care and attention to the details.
Easy to get.
Easy to remember.
A new format, with a familiar brushing ritual. Always follow the directions on the final product pack.
Take.
Take one tablet, following the serving instructions on the final product pack.
Chew.
Chew gently to break the tablet down and prepare it for brushing.
Brush.
Brush with a wet toothbrush and follow the final on-pack directions.
Good products begin with better questions.
Ingredient information should be clear, accessible and grounded in evidence. We distinguish ingredient research from evidence about a finished product—and will publish formulation specifics when they are confirmed.
Explore the science ↗ Ingredient notes ↗Curious about DOTS?
Explore the store, learn about the format or get in touch with the team. We’re building thoughtfully, one detail at a time.