WHAT GOES INTO THE FORMULA
Know what is in your oral care.
Ingredient transparency starts with the complete formula and a clear explanation of each component.
BY DESIGN ✳
Know what goes into it.
The final ingredient declaration will match the approved formulation and product label.
Individual entries will explain each ingredient’s function in the formula, relevant specifications and any evidence or limitations that are important to understand.
The commercial formulation and product label must be final before we publish a definitive ingredient list. We will not present provisional ingredients as the finished product.
Full declaration.
The complete approved ingredient list in label order.
Function.
What each component does within the formulation.
Specifications.
Relevant technical details where disclosure is appropriate.
Evidence.
Sources, limitations and context—not inflated promises.